Slingin’ Sauce and Takin’ Names in our 20th Anniversary Year

Feliz Navidaaardvark! It’s your favorite sneaky, sauce-slingin’ mascot, Scooter, comin’ in hot (literally) from my cozy winter lair (a.k.a. sprawled on the couch, buried in Taco Bell wrappers). Did you think I’d spend the holidays chilling? You clearly underestimate my zest for chaos. I can’t help but belly laugh at all the craziness of 2024. Let’s talk about the many places I left aardvark tracks.

20th Anniversary bottle of Aardvark Habanero Hot Sauce with headline that says, "20 Years of Awesomesauce."

I Turned 20, Y’all!

2024 marked 20 years of making people cry happy, fiery tears. No way was I gonna let that milestone sizzle past like your buddy burning burgers at the BBQ.

A delicious spread of Taco Bell food, featuring Secret Aardvark Serrabanero Nacho Fries

First Order of Fun

I teamed up with Taco Bell—yes, the Taco Bell. We unleashed Serrabanero Nacho Fries—a flaming, flavor-packed limited-time snack that caused lines longer than a Black Friday TV sale. 

Secret Aardvark lounging around the Taco Bell Headquarters

Photographic Evidence

Also, I think the Taco Bell folks will not soon forget my epic trot around their headquarters. I may or may not have waggled my a** at them. No regrets!

The Secret Aardvark shows off his cool new custom van, tailgating with a flamin' barbecue grill and a cooler full of Aardvark Hot Sauce!

Hot Wheels for the Aardvark

Buckle up, buttercup! This year I hit the road in my own tricked-out Aardvark van, a not-so-stealth ride that screams, “I came here to sling sauce and cause damage.” I crashed hot sauce expos (literally and metaphorically), surprised fans, dodged bland sauces (and perhaps the law), and left fiery, donut-shaped flavor trails wherever I went. Next stop: driving school!

Secret Aardvark bests a pro wrestler in the ring! Watch him do an epic body slam to the mat. That guy's gonna be hurting!

A Future Career in Pro Wrassling?

Guess what happens when an aardvark gets provoked in the wild? He wrassles! I may look soft and cuddly, but this aardvark floats like a butterfly and stings like a bee. Did I slam a pro wrestler to the mat? Oh yeah. Does that dude still wake up sweating, mumbling my name? No question. Can he smell what this aardvark is cookin’? He better! Will I turn pro? Stay tuned. G.A.O.A.T (Greatest Aardvark Of All Time) representin’. Watch your back, WWE.

Making friends in Japan: The Secret Aardvark poses for photos with a new mascot friend.

Awkward Body Scans at the Airport

Hold my hot sauce—I went GLOBAL this year, people. TOKYO, baby! I threw down with sushi masters, slurped noodles like a blue sumo in training, and—against all odds—mastered chopsticks (not an easy task for someone with paws, folks). The fans were on fire (literally and metaphorically). Sorry/not sorry, Japan!

Canada also got lovin’ from the Secret Aardvark. Our unique blend of sneaky heat and flavor stole the trade show. “Stay spicy, eh?” 

Life Lessons: You Gotta Stop and Lick the BBQ

I savored summer by chompin’ down on some famous Hot Chicken in Nashville (aardvarks eat that!), stuffed my cooler full of sauce for a July 4th BBQ, lost my pants in Times Square, and hot tubbed with supermodels. Ok, they weren’t supermodels. They were squirrels. YOLO!

The Secret Aardvark greets college football fans at the UCLA Fan Zone

Turning Football Games into Flamin’ Fiestas

Hot sauce, football, prizes—this year, I tailgated with hardcore fans who know there’s no party like an Aardvark party. I handed out sauce (and sass), made mild-mannered folks question their life choices, and turned games, including at WSU and UCLA, into a flamin’ fiesta. 

Sharing a joke with friends at the Secret Aardvark 20th Anniversary Bash.

I Partied Down with My Friends in My Hometown

Two decades of chaos deserve a celebration. Cue the Aardvark 20th Birthday Bash at Portland’s Landmark Saloon. We slurped on Aardvark-based cocktails and snacks—plus, our homies were playing live tunes! A night so wild, it left foodies and hipsters reeling…

A bag of Aardvark's NUTS

…Maybe that’s because I whipped out my nuts! That’s right—Aardvarks Nuts: Habanero Hazelnuts. It was a big debut for these pepper-powered spice bombs, made with primo Oregon-grown hazelnuts and our signature habanero spice. Just tasting my nuts made everyone hotter! People couldn’t stop stuffing their faces with them. If you missed it, don’t worry—there’s plenty of my nuts to go around! Just know you’re signing up for a new snack-time addiction!

Secret Aardvark's newest products Spicy Mayo and Serrabanero Ranch.

I Tossed TWO 🔥🔥 New Condiments on Everybody

My Aardvark buddies and I wrapped up 2024 in style by launching not one, but TWO brand-new hawt products. In addition to our Serrabanero Ranch Spicy Dressing & Dip, we also hit folks with Aardvark Spicy Mayo Habanero Spread. Because let’s face it, bland condiments are so last year. 

Whether slathering the Spicy Mayo (made from scratch with all-natural ingredients, btw!) on sandwiches or dunking wings in the Ranch, these bad boys are here to make your taste buds do a happy dance of flavor and FIRE. Why stop at awesome when you can achieve full-on legendary status? P.S. Want some more hot takes on how to put the mayo to work in your kitchen? Check out our Spicy Mayo How-To Guide!

This Aardvark’s Humble Thanks to You

As the curtain falls on 2024, I gotta give a big, sloppy thanks to YOU, fan. You’re the real MVP, and I promise to keep bringing fiery chaos in 2025 (spoiler alert: more travel, more heat, more doin’ donuts, and hopefully fewer awkward airport security experiences).

Now, slap some Aardvark on your New Year’s snacks, crank the heat to 11, and remember:

Stay sneaky. Stay saucy. Stay AWESOME.

Peace out, 

Your pal, Scooter, the Secret Aardvark