LET’S CELEBRATE!
Secret Aardvark’s turning 20…and we plan to make the most of it. The most FUN, that is! Welcome to our Happy Birthday Aardvark page!
Bookmark this page and visit often. You’ll be on the inside track for all the excitement: crazy contests and giveaways, news on delicious new products and partnerships. And hey—you might even get to meet the Aardvark himself at a Hot Sauce Expo in your town! So, stay tuned for what’s next…and let’s make this the sauciest year yet!
The World is Your Aardvark.
Find Us at a Store Near You
Hey, Taco Bell Fans! Share a Nacho Fries Post for Your Chance to Win!
Show your love of the new Secret Aardvark Nacho Fries, available at Taco Bell NOW, by grabbing a video of you or your posse cruising through the drive-through to get ’em, stuffing them in your mouth, sharing your review, etc. (*See Contest Rules for Alternate Means of Entry)
Then, just post your video on TikTok or Instagram and tag secretaardvark between now and May 30. One happy winner will get a Secret Aardvark 20th Anniversary Gift Pack. Plus, all entrants get added to our end-of-year Win a Year of Sauce drawing.
Get more details on the Aardvark Nacho Fries Video Contest and enter to win!
Win a Year of Secret Aardvark Sauce!
If you’re here, you probably agree: Sauce is Life. You know what else is life? F-U-N! You only turn 20 once. And to celebrate our big anniversary, we’re all about fun…including the Aardvark of all contests: A chance to win a Year of Sauce.
How do you enter? By having fun, of course! Participate in any current qualifying contest (right now, it’s our Nacho Fries Video Contest). Then, in Dec., we’ll randomly draw one participant to win our Year of Sauce grand prize. Get more details on how to Win a Year of Sauce!
Happy Habaversary Bottle
We’re rolling out a special anniversary Habanero Hot Sauce bottle to celebrate our anniversary year! Habanero was our original hot sauce, the one that started it all—and it’s still a fan favorite. Look for our party-hat aardvark bottle at stores near you or on our website. Get it while you can! It’s available for a limited time only!
Get Your Anniversary T-Shirts
20 years? Yep, that’s a LOT of sauce. And many of you have been here with us every step, squeeze, and slurp along the way. So, make merry with us and sport this super comfy limited edition unisex Anniversary t-shirt. Get ’em while they’re hot, and choose from red, blue, or black.
Shop the anniversary T-shirts here… and shop all Secret Aardvark merch here.
20 Years of Culinary Curiosity
Our original fearless leader was Scott Moritz, the culinary genius behind Secret Aardvark. Learn how our signature sauce got its inspiration and start at farmer’s markets in Portland, Oregon. And even better, discover the “secret” behind the origin of the name. Read the story here.
Commando in Chief
If you ever looked at the Aardvark and just wanted to give him a little squeeze…well, we feel the same. And the good news is you might get the chance!
This year, in honor of Scooter’s birthday, we’ve created a furry-and-friendly mascot to travel with us to hot sauce expos, festivals, and other events around the country. You never know where he might turn up next!
Visit the Aardvark Fan Art Gallery!
A 20th birthday is special! So special that we thought our birthday Aardvark deserved a portrait (or few) to mark the occasion.
So, we reached out to y’all to send us your best fan art in exchange for a chance to win some awesome prizes! And we received some fantastic submissions! See the winners—and all of the other submissions—in our Aardvark Fan Art Gallery.
Blast to the Past with Our OG Label
When you’ve grown a bunch, it’s fun to look back at where you’ve been. And we’ve been thoroughly enjoying this blast from the past…our original hand-drawn label art! As you can see, the Aardvark’s been his cute blue self from day one. Know what else hasn’t changed? Our flagship habanero hot sauce. Its recipe has held steady since 2004: tomatoes, carrots, onion, and habanero peppers. Only the good stuff.
Speaking of ingredients, to answer a question we (yes, seriously!?) get all the time: No. There’s no actual aardvark in the sauce. Just no.